Branding for Wasatch Elementary School 75th Anniversary

I worked with others on the basic design, then refined it and provided multiple variations in vector and raster formats to allow for use in digital form, on posters, banners, clothing, stationary, etc.  Every time we stop by the school it's cool to see it in new and different forms and in new and different places.

Framed Engineering Posters

A total of over 80 items used for a mix of permanent display, VIP tours, and open house events over several years (sample set shown below). Worked with engineers and management on everything from the design of the original template to the assembly and creation of component visuals to the drafting of copy. Also worked with two different printers and framers on final production. Typical size of 60" by 38", with some much larger. 

Company Logo and Branding Materials (ongoing)

Late in 2011, I created the original Hidden Butler company logo after talking with the company owner about the desired look.  I've since made several variations of the all-vector design, and used them for branding and advertising across many mediums. (Some of the examples noted below are more recent than the date on this post, and still more may be added in the future.)

The composite image shows some of the variety; on the top left you see an embroidered sample and mockups for use on a polo shirt and laundry bag.  Below these is a business card, in the center are two six-foot tall banners (used for trade show advertising), and on the right are two views of the branding on a fleet vehicle (a baseline version of the 2012 Ford Transit).

After the break you'll find an inverted background version, the logo as placed on the main product (cut into the metal plaque/nameplate), and, as soon as they're released, links to the company's dedicated smartphone apps.

The copyright for all of these images is owned by Hidden Butler.  Click here for more info on the company, and here, here, and here [forthcoming] for posts on my other logo design work.